Author Archive:

ac

Poster visual identity

December 26, 2024

CLIENT: The Athens Conservatoire

SUBJECT:  The institution organizes a multitude of cultural events, concerts, performances, exhibitions et al., that belong to the three performance arts that it serves, Music, Drama, Dance.

OUR WORK: The identity needed to be very flexible considering specific restrictions of the production and at the same time it should be in line with the modernist corporate identity of the conservatoire. The visuals created also serve the needs of social media posts mainly for facebook and instagram.

 

raf

The Rolex Arts Festival

May 22, 2023

CLIENT: The Athens Conservatoire

SUBJECT: “The Rolex Arts Festival” marks the 20th anniversary of the Rolex Mentor and Protégé Arts Initiative with a series of cultural events across Athens, between 26-28 May 2023. A dedicated microsite with all the information & ticket booking and an organic & paid social media campaign promote the artistic events taking place at the Athens Conservatoire, the main arts centre of the festival.

OUR WORK

  • Microsite design and production
  • Social media management
  • Paid campaigns in Facebook & Instagram including custom made instant experience (“facebook canvas”) mobile ad unit, promoting the events and tickets.
Arts

The Athens Conservatoire Arts Centre

March 5, 2022

CLIENT: The Athens Conservatoire

SUBJECT: The renovation and modernization construction project for the seminal building of the Athens Conservatoire, designed by Ioannis Despotopoulos, the eminent architect-ambassador of the Bauhaus movement in Greece.

OUR WORK 

  • Communication strategy & consulting
  • Website development and content management
  • Social media strategy and management
  • Contributing to all aspects of the publicity campaign (e.g. publicity events, marketing materials etc), in cooperation with a dedicated PR team
accm

College of Music Launch

September 20, 2021

CLIENT: The Athens Conservatoire College of Music (ACCM)

SUBJECT: The Athens Conservatoire & Goldsmiths, University of London joined forces to launch the premier music performance-oriented Bachelor of Music degree in Athens.
The programme started in September 2022 for the academic year 2022/23 and continues ever since.

OUR WORK

  • Strategy & Corporate identity (logo, marketing materials design and production)
  • Website development & content management
  • Social media management
  • Paid campaigns: Facebook / Instagram
  • Google PPC campaigns in Greece and abroad
  • Livestreaming events

 

 

Maxus Automotive

May 30, 2021

CLIENT: MAXUS Greece

SUBJECT: Communication for the launch of the MAXUS light commercial vehicle brand and model range in Greece.
MAXUS Motor belongs to SAIC, the No.1 automaker in China, 7th automotive company globally and 52nd company in the world (source: Fortune Global 500, 2020) and exemplifies the group’s cutting-edge technology in the field of electric mobility. In Greece it is exclusively distributed by Petros Petropoulos AEBE , a leading Athens stock-listed company founded in 1922.

OUR WORK

  • Localization of corporate identity
  • Communication Strategy
  • Press Ads for various models of the brand
  • Design of web ad banners
  • Setup & management of the corporate Linkedin page
  • Paid B2B ad campaigns in Linkedin

 

Event & Video: The Art of Liking Movies

November 12, 2020
am Digital & Social Media Nation Greece, the largest facebook group for digital marketing professionals in the country, hosts “IT’S SHOWTIME”, its 1st Virtual Event about Entertainment.
We are proud to participate and share our unique experience from managing social media for the movie industry, which includes international franchise and mega brands like James Bond, Spider-Man, Disney, Pixar, Marvel, Star Wars and numerous indie movies, foreign and Greek.
The event will also feature three experienced professionals who will share their own insights from the worlds of YouTube, Television and Gaming.
Thursday 12 November, 20:00, facebook group members only.

ISUZU D-Max Model Year 2021

October 19, 2020

DMAXCLIENT: ISUZU GREECE (a Petros Petropoulos AEBE division)

SUBJECT: The launch of the new ISUZU D-Max pickup truck model for year 2021

OUR WORK
The new campaign followed-up the first one we had developed for the previous model iteration in 2016.
The campaign includes a new strategy and creative. We developed new print ads, web banners while we designes and implemented social media paid campaigns.
Organic social media management continues for the main brand facebook page which we started managing in 2016.

 

 

 

The Megaron Athens Concert Hall website

September 29, 2020

CLIENT: Megaron the Athens Concert Hall. The premier venue for classical music in Athens and a destination for various cultural events.

OUR WORK: Undertook the creation of a new website.
We developed the strategy, the concept, the content archtecture, user requirements and specs. We oversaw and project-managed a dedicated team which we formed for this task.

ds

Launching the AC Professional Dance School

September 25, 2019

CLIENT: The Athens Conservatoire

SUBJECT: Launching the newly established Higher Professional Dance School, officially accredited by the Ministry of Culture.

OUR WORK:
Attitude, Balance, Control, Motif, Tempo, Reliever, Combination: Dancing and choreography terms-keywords that define the unique approach and philosophy of the new school. A series of short videos created exclusively for social media use, used to create awareness and a unique positioning in the performing arts educational landscape of Athens. The campaign invoved organic and paid ads social campaign.
A sample of the work here.

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